(1). Promote on YouTube
Make a couple of youtube videos showing how the app can be useful to people or entertain them. Try to make the video using a better clarity and understanding which is also worth sharing. More over, when you are going to drop a Pitch Email to any bloggers for review of your app, make sure to send him your video link. This will help a blogger understand your product better and will help them to write better app reviews. More over, most of the time you will see your videos will be embedded along with review article, which will help in creating more awareness.
(2). Make Free app
This has been the best way to get people to download premium apps. The free apps get the user base and then it will tend the user in buying add-ons or the full version if he likes it. Or you can simply launch a free app with ad and promote an add free with some advance feature in your premium version. You can also consider launching your app for free for first two weeks to increase the user base and later on you can upgrade the price. This marketing and promotion strategy works most of the time and for most of the apps I know of.
The best way to get a lot of installs is using paid medium such as Facebook ads. Facebook offers advertising for Android, and you can target users based on various factors such as age, location, mobile OS and many more. If you have an email list, you can use that to target your ad to a particular list. Head over to Create Facebook Ads page & get started.
(4).Promoting through Reviews
Nobody will buy your app unless you promote it. Hence marketing the android app promotion is as important as building one. The best method to market your app from my experience is through content and reviews. There are few review sites that offer paid reviews.For paid option If you’re targeting specific to android market.
(5) Finish and Optimize your App:
But before you submit your Android app to the market, keep in mind that the application has to be fully complete and should have a good interface. Never make a mistake of submitting a partial app. Submitting a partial app will lower your users android ratings and will blow your plan permanently. Also it is known that google’s play market algorithm will take your app higher if the users rate well in the initial stage. That’s one of the tricks to improve your download count.
Do you know there are multiple store to submit your Android app. Google play store is the most popular, but there are many others such as Amazon app store, which is good too. Here I’m listing down some of the popular app stores where you can submit your android reviews. You don’t have to build your app from scratch, just marketing graphics size to match to typical store.
But there are services that offer free publicity . It’s a startup voting community that ranks apps submitted every month end. If your app idea is good, then it might even be on the site front page for a month if it gets enough votes. The site is also a good option if you have the same app for different operating systems because they accept Windows,iPhone and Blackberry apps as well.You can try this if you want to get an initial boost of downloads.
This will not only help you promote your company but will help you to get more work for Android app development. Take care of branding and on your page, add a section for screenshots and videos, which will help other bloggers and users to understand about your app.
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