Developing a game for any
platform can be relatively easy these days, with the tricky part of a
successful launch coming after development and release: marketing your game.
The promotion of the app is critical to get right, and can be incredibly
difficult to nail down for many app developers.
Before launching your mobile
gaming app, make sure you have a solid android
app promotion strategy in place in order to make your launch as
effective as possible. Below are six effective ways to market your mobile game
to help you reach your target audience.
1. Give your app a home on the Web.
Designing informative, beautiful landing pages are critical for both
websites and apps, and giving your app a home on the Web is an important part
of your app marketing campaign. You can use a landing page to reach potential
customers in a location outside of the app stores as the webpage and download
pages are independently geared toward specific audiences experiencing them in
different environments, although they are connected by one main goal: to
install the app.
In order to create a landing page, it is important to set your
marketing goals for the gaming app prior to creating the website content. Your
landing page should be able to help you turn up the volume on generating leads,
collecting demographic information about your target audience, understanding
potential customer engagement, providing fuel for additional marketing
channels, and offering insights into the effectiveness of your marketing
strategies.
When you’re designing a landing
page for your mobile gaming app, keep traditional website design in mind. A few
key components of an effective landing page include:
- Gripping headlines
- Relevant keywords
- Easily accessible social sharing buttons
- Beautiful images
- Smartly placed CTAs
2. Ask for feedback and reviews to gain better insight.
The customers of today have
become more aware of the vast amount of options available when it comes to
gaming apps. In order to make a choice, many people rely on ratings and reviews
by other customers. As an app marketer, why not use these ratings and android
reviews to your advantage rather than letting your customers
speak about their experience with your game without your participation?
In order to make changes to
optimize your app’s experience based on customers’ feedback and reviews, try to
understand why they request the things they request, and improve your app
accordingly. The more you truly listen to your customers and put their requests
first, the happier your customers will be, and the better your android
ratings will become.
3. Create forums for customers to discuss your mobile game.
A forum can be created for your
app in order to help your customers build trust by meeting other players and
interacting with the game developers.
Your forum is sure
to receive both positive and negative comments overtime, but it’s better to
engage with customers in a place that feels like a common meeting ground rather
than to not engage with them at all, or until it’s too late and they’ve already
uninstalled your app. Negative discussions may seem disappointing at first, but
there’s a huge opportunity in them to listen to your customers and to improve
your app to better please them.
Customer support is another
important area that cannot be neglected. It is necessary to help the customers
experience your app in the best way possible, and is one of the most important
steps to take when marketing your mobile game.
4. Be social with your Game.
Social media marketing has
become a proven strategy to gather customers’ attention. It is always
recommended to implement social media into your mobile game’s launch campaign
as a way to better connect with your customers and to drum up excitement, and
even to integrate social media into your app so that your customers can share
their gaming achievements. This will make your customers more comfortable
around your mobile game and they will also build trust in the game through
connecting with their personal networks.
You can also post the details
of your mobile game on various social media channels in order to gather instant
recognition for the game, and to extend your fan base in a location outside of
the app. Connecting with your fans and customers on the social channels they
already partake in can do wonders for word-of-mouth marketing around your app.
There are many different social
media channels to choose from, and not all of them will work best for you. Be
thoughtful around which channels to start with first based on the type of
customers you’d like to target, and also allow their feedback to alter your
strategy as your mobile game grows.
5. Partner with other global names in mobile.
Partnering with a leading
mobile game’s developers or owners is a great way to not only learn about the
app launching process, but to help expand the network of potential customers
who may be interested in downloading your mobile game. The major advantage a
partnership like this can bring to the table is that they have prior experience
in grabbing the attention of a global audience and know they can help you
improve your marketing strategies for better customer engagement.
A solid partnership includes
allowing two-way access to existing communities and networks, so try to partner
with a game that compliments your game rather than one that directly competes
with it. Leveraging a partnership network will open up a whole new segment of
potential customers you may not have been able to reach on your own, so choose
wisely.
6. Share video previews of your game.
Videos are a great alternative
to text-based descriptions of your game. You can share your videos across many
different video sharing platforms, including YouTube, Daily Motion, Vimeo, and
others to expand its views as far as possible. Advertising on these platforms
has emerged as one of the fastest ways to promote new gaming apps as it gives
potential customers a sneak peek into what they’ll experience in installing
your app.
You can also share your video
content across the above mentioned social channels and with many other
distribution channels that could potentially lead to new customers. Video
content is a wonderful way to quickly highlight the best pieces of your mobile
game, so be sure to put quite a bit of thought into laying your video concept
out before creating the content.
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