Promote Your Android App Through Content And Mobile Marketing

Do you want to build an android supported app, or you have built one? If you have, you still have several hurdles to cross. One of such hurdles is how to get your android app to the end-users. This is a huge challenge because of the number of Android apps in the marketplace. There are thousands of other apps that will overshadow your android app. The truth is; it is difficult for end-users to notice your app among the several millions of available apps. This has kept app developers at unease with thoughts on how to break into the market. In fact, this situation is a source of sleeplessness for many android app developers. But with the right content marketing and marketing, your app can break into the market with ease.

Good marketing strategies will save you from lots of troubles in android app development. You should have a well-defined marketing strategy before you build your android app promotion. You need a good strategy for your android app to get the much-needed attention of end-users. The truth is; content marketing and marketing strategies are important in app development. Most developers in android app development cannot ignore these strategies.

What is content marketing?

Content marketing is creating and sharing of online content to stimulate the interest of individuals in a product or service.

What is marketing?

This is an act of promoting and selling a product or service. It involves a powerful business/market research and publicity.

Why do you need content and marketing?

Content marketing and marketing are effective ways to promote your Android app. An engaging content will increase the level interest of people in your android app. This is an efficient way to promote your Android app in android app development. In fact, this is an excellent way to get the attention of end-users in your app and brand at the same time.

You can design content marketing to promote your Android app. This will involve your ability to create contents relevant to end-users. This entails adding your android app links to the well-written and engaging content. This is a simple and easy-to-understand concept in android app marketing. The most difficult task is your ability to create relevant and useful content. The truth is; you need a good brand to create relevant end-user contents.

So, create a good brand to avoid going around cycles.

There are many reasons end-users make use of Android apps. So, create an Android app with relevant content that solves a common problem for end-users. Once the content is engaging, it becomes an effective marketing tool for your app and brand. To get the interest and attention of end-users for your app, you must create the right contents. Many Android app development companies see this as an effective and efficient way of marketing.

Important steps to promote your Android app over the internet using content marketing

The internet is one of the greatest platforms for marketing your app and brand. The internet provides you with the opportunity to reach millions of people for your app. Here are some important steps to take to promote your app on the internet via content marketing.

1. Research about your target audience and end-users

Research is an important tool in marketing. Do a survey of your app’s target industry to understand the problems in the industry. Survey your target audience and end-users to understand their needs and problems. Thereafter, create an Android app with proffered solutions to these problems. The truth is; you cannot build an app for the public when you do not know or understand their needs. Research about target audience is important in android app development.

2. Use app store optimization

It is necessary to use app store optimization to create good content marketing for your android promotion. To do this, you need to add relevant keyword and description of your android app. You must add the title and screenshots of your app to app store. Choose the right keywords to include in the dedicated keywords sections in the app store. List your app in the right category in the app store. Make sure your app icon applies to the solutions it offers. These are strategies that will help your app make impacts in the search engines of any app store.

3. Create engaging content

An engaging content is a relevant content that can grab the attention of end-users. It is one that will draw the interest of end-users to your app. The meaning of engaging content is relative. But it is easy to create one if you know your target audience. So, know and understand the problems of your target audience. Thereafter, take full advantage of this to create engaging content via keyword strategy. Most developers cannot jeopardize this practice for anything in android app development.

4. Create buzz about your Android app launch

There is the need for people to know about your app and its launch. So, put up ads with relevant contents over the internet. This is an effective strategy that offers you a platform to market your app across the globe.

Important steps to promote your Android app over the internet using marketing

The competition in the Android app industry is high, such that your app can get lost with ease. So, you need a good marketing strategy to convey the potential of your app to end-users. Here are few marketing strategies that will help get the attention of end-users to your app.

1. Social media

Social media is a powerful tool for app developers in android app development. It is one of the effective marketing channels to promote your app. Your ability to communicate with end-users is vital to promoting your app. Social media will help capture the delicate side of your app to draw the attention of app users. Thus, it promotes your app and increases the awareness of your brand. So, use social media as a marketing tool in a creative manner for your app.

2. Use ad networks

Using ad networks is an important way to market your app. If you have not considered the use of affiliate ad marketing company, you should do so. These companies help not only your app to generate revenue for you but promote your app. They help to promote app via other apps and banners in their add networks. But, you need to find a company that can circulate your app ad to a target audience. So, use ad networks for android installs, ratings and reviews

3. Maintain loyal app users

Your ability to maintain loyal app users is a great way to market your app. You can offer to reward loyal app users with additional benefits. So, send push notifications to users with offers of special benefits via your app.

Best And Easy Way To Promote App

(1). Promote on YouTube

Make a couple of youtube videos showing how the app can be useful to people or entertain them. Try to make the video using a better clarity and understanding which is also worth sharing. More over, when you are going to drop a Pitch Email to any bloggers for review of your app, make sure to send him your video link. This will help a blogger understand your product better and will help them to write better app reviews. More over, most of the time you will see your videos will be embedded along with review article, which will help in creating more awareness.

(2). Make Free app

This has been the best way to get people to download premium apps. The free apps get the user base and then it will tend the user in buying add-ons or the full version if he likes it. Or you can simply launch a free app with ad and promote an add free with some advance feature in your premium version. You can also consider launching your app for free for first two weeks to increase the user base and later on you can upgrade the price. This marketing and promotion strategy works most of the time and for most of the apps I know of.

(3) Offer App install using Facebook ads:

The best way to get a lot of installs is using paid medium such as Facebook ads. Facebook offers advertising for Android, and you can target users based on various factors such as age, location, mobile OS and many more. If you have an email list, you can use that to target your ad to a particular list.  Head over to Create Facebook Ads page & get started.

(4).Promoting through Reviews

Nobody will buy your app unless you promote it. Hence marketing the android app promotion is as important as building one. The best method to market your app from my experience is through content and reviews. There are few review sites that offer paid reviews.For paid option If you’re targeting specific to android market.

(5) Finish and Optimize your App:

But before you submit your Android app to the market, keep in mind that the application has to be fully complete and should have a good interface. Never make a mistake of submitting a partial app. Submitting a partial app will lower your users android ratings and will blow your plan permanently. Also it is known that google’s play market  algorithm will take your app higher if the users rate well in the initial stage. That’s one of the tricks to improve your download count.

Do you know there are multiple store to submit your Android app. Google play store is the most popular, but there are many others such as Amazon app store, which is good too. Here I’m listing down some of the popular app stores where you can submit your android reviews. You don’t have to build your app from scratch, just marketing graphics size to match to typical store.

But there are services that offer free publicity . It’s a startup voting community that ranks apps submitted every month end. If your app idea is good, then it might even be on the site front page for a month if it gets enough votes. The site is also a good option if you have the same app for different operating systems because they accept Windows,iPhone and Blackberry apps as well.You can try this if you want to get an initial boost of downloads.

This will not only help you promote your company but will help you to get more work for Android app development. Take care of branding and on your page, add a section for screenshots and videos, which will help other bloggers and users to understand about your app.

6 Ways to Promote Your Mobile Game

Developing a game for any platform can be relatively easy these days, with the tricky part of a successful launch coming after development and release: marketing your game. The promotion of the app is critical to get right, and can be incredibly difficult to nail down for many app developers.

Before launching your mobile gaming app, make sure you have a solid android app promotion strategy in place in order to make your launch as effective as possible. Below are six effective ways to market your mobile game to help you reach your target audience.

1. Give your app a home on the Web.

Designing informative, beautiful landing pages are critical for both websites and apps, and giving your app a home on the Web is an important part of your app marketing campaign. You can use a landing page to reach potential customers in a location outside of the app stores as the webpage and download pages are independently geared toward specific audiences experiencing them in different environments, although they are connected by one main goal: to install the app.

In order to create a landing page, it is important to set your marketing goals for the gaming app prior to creating the website content. Your landing page should be able to help you turn up the volume on generating leads, collecting demographic information about your target audience, understanding potential customer engagement, providing fuel for additional marketing channels, and offering insights into the effectiveness of your marketing strategies.

When you’re designing a landing page for your mobile gaming app, keep traditional website design in mind. A few key components of an effective landing page include:

• Gripping headlines
• Relevant keywords
• Easily accessible social sharing buttons
• Beautiful images
• Smartly placed CTAs

2. Ask for feedback and reviews to gain better insight.

The customers of today have become more aware of the vast amount of options available when it comes to gaming apps. In order to make a choice, many people rely on ratings and reviews by other customers. As an app marketer, why not use these ratings and android reviews to your advantage rather than letting your customers speak about their experience with your game without your participation?

In order to make changes to optimize your app’s experience based on customers’ feedback and reviews, try to understand why they request the things they request, and improve your app accordingly. The more you truly listen to your customers and put their requests first, the happier your customers will be, and the better your android ratings will become.

3. Create forums for customers to discuss your mobile game.

A forum can be created for your app in order to help your customers build trust by meeting other players and interacting with the game developers. Your forum is sure to receive both positive and negative comments overtime, but it’s better to engage with customers in a place that feels like a common meeting ground rather than to not engage with them at all, or until it’s too late and they’ve already uninstalled your app. Negative discussions may seem disappointing at first, but there’s a huge opportunity in them to listen to your customers and to improve your app to better please them.

Customer support is another important area that cannot be neglected. It is necessary to help the customers experience your app in the best way possible, and is one of the most important steps to take when marketing your mobile game.

4. Be social with your Game.

Social media marketing has become a proven strategy to gather customers’ attention. It is always recommended to implement social media into your mobile game’s launch campaign as a way to better connect with your customers and to drum up excitement, and even to integrate social media into your app so that your customers can share their gaming achievements. This will make your customers more comfortable around your mobile game and they will also build trust in the game through connecting with their personal networks.

You can also post the details of your mobile game on various social media channels in order to gather instant recognition for the game, and to extend your fan base in a location outside of the app. Connecting with your fans and customers on the social channels they already partake in can do wonders for word-of-mouth marketing around your app.

There are many different social media channels to choose from, and not all of them will work best for you. Be thoughtful around which channels to start with first based on the type of customers you’d like to target, and also allow their feedback to alter your strategy as your mobile game grows.

5. Partner with other global names in mobile.

Partnering with a leading mobile game’s developers or owners is a great way to not only learn about the app launching process, but to help expand the network of potential customers who may be interested in downloading your mobile game. The major advantage a partnership like this can bring to the table is that they have prior experience in grabbing the attention of a global audience and know they can help you improve your marketing strategies for better customer engagement.

A solid partnership includes allowing two-way access to existing communities and networks, so try to partner with a game that compliments your game rather than one that directly competes with it. Leveraging a partnership network will open up a whole new segment of potential customers you may not have been able to reach on your own, so choose wisely.

6. Share video previews of your game.

Videos are a great alternative to text-based descriptions of your game. You can share your videos across many different video sharing platforms, including YouTube, Daily Motion, Vimeo, and others to expand its views as far as possible. Advertising on these platforms has emerged as one of the fastest ways to promote new gaming apps as it gives potential customers a sneak peek into what they’ll experience in installing your app.

You can also share your video content across the above mentioned social channels and with many other distribution channels that could potentially lead to new customers. Video content is a wonderful way to quickly highlight the best pieces of your mobile game, so be sure to put quite a bit of thought into laying your video concept out before creating the content.