Best Way To Promote An Android App Without Using Paid Ads

Contrary to popular belief, the core of the success for the app lies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide better return on investment than a more extensive (and expensive) app that has just been added to the Market.

Android app promotion requires a multi-faceted approach that is coordinated and coherent. You have to create a great app and consistently promote it through as many channels as possible for a shot at success in the app store ecosystem.

App marketing is an activity that starts even before the real marketing for the app could start. Right at the planning stage, one needs to get in the shoes of a marketer. In this paper we are going to cover the various opportunities for marketing that app developers can use and increase their roi

The Pre-Development Stage

The pre-development stage is the base from where you start your journey. It is said that well begun is half –done.

1] IDEA

The first step we need is an idea that inspires us. If you yourself don’t have a strong belief of the idea, how would you spread the enthusiasm to other?

Think Novel and Think differently.

When one idea has already become successful, there is minimal chance that a clone too will repeat the success. Nobility, innovativeness and solutions to an existing problem have the best chances to succeed. Hence you should make sure that your app either solves an existing problem or if the problem has already been solved then provide an intuitive or unique solution.

2] RIGHT ECOSYSTEM

Each actor who is part of your app development process- developer, designer and even the sales team need to be chosen with due diligence. Don’t wait until the last minute to find a developer. Start early and take our time to find the right person or firm. Otherwise it will cost you. Figuratively and literally.

3] DESIGN

Create a wow app, Everything else will fall into place. The war of apps is
fought on user experience. Make sure that you are well prepared. Develop a small but solid app and launch it. Gather feedback. Once you know what the audience liked and yearn for, plan for phase 2 accordingly. When you focus on brilliant design, your product becomes your marketing.

Online Marketing Techniques

Android promotion Online Marketing can help you reach to audience worldwide. With upto 100% of your target audience spending most of the time surfing the internet, an online presence and availability is a must have.

1] WEBSITE

The main reason to have a website is to provide an easy way for the users to find you, learn about you and research about you. Even today, people search more on the web than on the phone. There is a chance that people will hear your app name and then Google it. Here they need to land on a page that makes them feel comfortable and create confidence to download and try the app. Remember you don't need a giant website for your business, just a simple site that tells about you, your plans and how android reviews works.

2] VIRAL VIDEOS

A successful viral video can help brands engage with consumers on a much larger scale than a TV ad, and is much cheaper to produce.Once the video is shared among hundreds and thousands of people, it becomes “viral”. Viral videos are a great way of getting away from the interruption of pushing messages at people and instead using entertainment and an emotional connection to encourage consumers to pull your message to them.

3] BLOGGING

Blogging about your app is an efficient and effective way to enhance your profile. The blog should usually describe the overall experience behind creating the app and the enhancements you wish to
do. It’s a way to communicate your ideas to your customers and engage them in your business. The followers on your blog are the ready market to reach out.

Promote Android Apps for Free

Promote Android Apps for Free

Let’s get started: How to promote Android apps in the most effective way without paying any money for it? You can choose between many services that are ready to boost your app’s visibility. Let us show you steps you can take by yourself first.

There are several things you can do to promote your Android app’s discoverability. Since they are for free it is the perfect solution for a tight budget.

ASO on Google Play

To give your app the best ranking possible, the first thing you can do within your Android app promotion strategy is optimizing its page on the Play Store.
Nobody knows how Google’s algorithm works in detail. But be sure: The information on your app’s Play Store page is one of the most important factors, so arrange it right.

App Name

This is where ASO to promote Android apps starts:
The app name is the textual flagship of your mobile app and the place you have to combine creativity, function(s) and keywords – all in one title with 30 characters.

App Description

In the app description, you’re also limited by a maximum of possible characters (4.000). Set your focus on the first 167 characters to promote your Android app because they will always be displayed.
The description contains all the information about your app that is necessary for the user. If you can make it attractive, users might want to take a closer look at your app.
You should make sure to use your keywords no more than 5 times in the description. Google will filter them out for keyword searches.

Keywords

Relevance, competition and search volume – these are the elements that will count for the correct choice of your app store keywords when promoting Android apps.

App Icon

App name and app icon: These two things are the main focus of attention when mobile users first check out new apps. When you create the app icon, it needs to be consistent with your app’s design. Otherwise, it will have a negative effect on your android app promotion.
You can take a look at competitive apps in your app category to catch some ideas.

Screenshot & Feature Graphics

Mobile users have access to the so-called feature graphic, which is the small picture at the top of the page. It is a plain yet expressive picture, containing app name or icon only. Make sure not to forget it when android promotion. Potential users always want to see what your app can do before downloading it. With screenshots, you can perfectly show them features, feelings and use of your Android app.
Video
People love videos, so you can take advantage of it when you promote Android apps and create a short clip. Demonstrate what your app can do and why users should download this app.

Social Media

The perfect place to let your app circulate around the worldwide web is social media. Everybody knows about social media outlets and, for example, with an average of 1.15 billon active mobile Facebook users in December 2016 (as stated in the Facebook newsroom), there is quite a big potential for attracting new users in there. You can take the chance and register your mobile app on the main channels and share

• a post (Facebook),
• a tweet (Twitter),
• a picture (Instagram) or
• a short video (Snapchat)

with your target audience. Check out this article about the perfect app promotion with social media.

Paid Promotion to Promote Android Apps

The afore-mentioned strategies already represent a great start to promote Android apps.

Is there more you can do to give your app a real kick? Yes, there are plenty of promotion services you can choose from if you invest some money. there are many websites to buy android installs, ratings and reviews

Promote Your Android App Through Content And Mobile Marketing

Do you want to build an android supported app, or you have built one? If you have, you still have several hurdles to cross. One of such hurdles is how to get your android app to the end-users. This is a huge challenge because of the number of Android apps in the marketplace. There are thousands of other apps that will overshadow your android app. The truth is; it is difficult for end-users to notice your app among the several millions of available apps. This has kept app developers at unease with thoughts on how to break into the market. In fact, this situation is a source of sleeplessness for many android app developers. But with the right content marketing and marketing, your app can break into the market with ease.

Good marketing strategies will save you from lots of troubles in android app development. You should have a well-defined marketing strategy before you build your android app promotion. You need a good strategy for your android app to get the much-needed attention of end-users. The truth is; content marketing and marketing strategies are important in app development. Most developers in android app development cannot ignore these strategies.

What is content marketing?

Content marketing is creating and sharing of online content to stimulate the interest of individuals in a product or service.

What is marketing?

This is an act of promoting and selling a product or service. It involves a powerful business/market research and publicity.

Why do you need content and marketing?

Content marketing and marketing are effective ways to promote your Android app. An engaging content will increase the level interest of people in your android app. This is an efficient way to promote your Android app in android app development. In fact, this is an excellent way to get the attention of end-users in your app and brand at the same time.

You can design content marketing to promote your Android app. This will involve your ability to create contents relevant to end-users. This entails adding your android app links to the well-written and engaging content. This is a simple and easy-to-understand concept in android app marketing. The most difficult task is your ability to create relevant and useful content. The truth is; you need a good brand to create relevant end-user contents.

So, create a good brand to avoid going around cycles.

There are many reasons end-users make use of Android apps. So, create an Android app with relevant content that solves a common problem for end-users. Once the content is engaging, it becomes an effective marketing tool for your app and brand. To get the interest and attention of end-users for your app, you must create the right contents. Many Android app development companies see this as an effective and efficient way of marketing.

Important steps to promote your Android app over the internet using content marketing

The internet is one of the greatest platforms for marketing your app and brand. The internet provides you with the opportunity to reach millions of people for your app. Here are some important steps to take to promote your app on the internet via content marketing.

1. Research about your target audience and end-users

Research is an important tool in marketing. Do a survey of your app’s target industry to understand the problems in the industry. Survey your target audience and end-users to understand their needs and problems. Thereafter, create an Android app with proffered solutions to these problems. The truth is; you cannot build an app for the public when you do not know or understand their needs. Research about target audience is important in android app development.

2. Use app store optimization

It is necessary to use app store optimization to create good content marketing for your android promotion. To do this, you need to add relevant keyword and description of your android app. You must add the title and screenshots of your app to app store. Choose the right keywords to include in the dedicated keywords sections in the app store. List your app in the right category in the app store. Make sure your app icon applies to the solutions it offers. These are strategies that will help your app make impacts in the search engines of any app store.

3. Create engaging content

An engaging content is a relevant content that can grab the attention of end-users. It is one that will draw the interest of end-users to your app. The meaning of engaging content is relative. But it is easy to create one if you know your target audience. So, know and understand the problems of your target audience. Thereafter, take full advantage of this to create engaging content via keyword strategy. Most developers cannot jeopardize this practice for anything in android app development.

4. Create buzz about your Android app launch

There is the need for people to know about your app and its launch. So, put up ads with relevant contents over the internet. This is an effective strategy that offers you a platform to market your app across the globe.

Important steps to promote your Android app over the internet using marketing

The competition in the Android app industry is high, such that your app can get lost with ease. So, you need a good marketing strategy to convey the potential of your app to end-users. Here are few marketing strategies that will help get the attention of end-users to your app.

1. Social media

Social media is a powerful tool for app developers in android app development. It is one of the effective marketing channels to promote your app. Your ability to communicate with end-users is vital to promoting your app. Social media will help capture the delicate side of your app to draw the attention of app users. Thus, it promotes your app and increases the awareness of your brand. So, use social media as a marketing tool in a creative manner for your app.

2. Use ad networks

Using ad networks is an important way to market your app. If you have not considered the use of affiliate ad marketing company, you should do so. These companies help not only your app to generate revenue for you but promote your app. They help to promote app via other apps and banners in their add networks. But, you need to find a company that can circulate your app ad to a target audience. So, use ad networks for android installs, ratings and reviews

3. Maintain loyal app users

Your ability to maintain loyal app users is a great way to market your app. You can offer to reward loyal app users with additional benefits. So, send push notifications to users with offers of special benefits via your app.

Best And Easy Way To Promote App

(1). Promote on YouTube

Make a couple of youtube videos showing how the app can be useful to people or entertain them. Try to make the video using a better clarity and understanding which is also worth sharing. More over, when you are going to drop a Pitch Email to any bloggers for review of your app, make sure to send him your video link. This will help a blogger understand your product better and will help them to write better app reviews. More over, most of the time you will see your videos will be embedded along with review article, which will help in creating more awareness.

(2). Make Free app

This has been the best way to get people to download premium apps. The free apps get the user base and then it will tend the user in buying add-ons or the full version if he likes it. Or you can simply launch a free app with ad and promote an add free with some advance feature in your premium version. You can also consider launching your app for free for first two weeks to increase the user base and later on you can upgrade the price. This marketing and promotion strategy works most of the time and for most of the apps I know of.

(3) Offer App install using Facebook ads:

The best way to get a lot of installs is using paid medium such as Facebook ads. Facebook offers advertising for Android, and you can target users based on various factors such as age, location, mobile OS and many more. If you have an email list, you can use that to target your ad to a particular list.  Head over to Create Facebook Ads page & get started.

(4).Promoting through Reviews

Nobody will buy your app unless you promote it. Hence marketing the android app promotion is as important as building one. The best method to market your app from my experience is through content and reviews. There are few review sites that offer paid reviews.For paid option If you’re targeting specific to android market.

(5) Finish and Optimize your App:

But before you submit your Android app to the market, keep in mind that the application has to be fully complete and should have a good interface. Never make a mistake of submitting a partial app. Submitting a partial app will lower your users android ratings and will blow your plan permanently. Also it is known that google’s play market  algorithm will take your app higher if the users rate well in the initial stage. That’s one of the tricks to improve your download count.

Do you know there are multiple store to submit your Android app. Google play store is the most popular, but there are many others such as Amazon app store, which is good too. Here I’m listing down some of the popular app stores where you can submit your android reviews. You don’t have to build your app from scratch, just marketing graphics size to match to typical store.

But there are services that offer free publicity . It’s a startup voting community that ranks apps submitted every month end. If your app idea is good, then it might even be on the site front page for a month if it gets enough votes. The site is also a good option if you have the same app for different operating systems because they accept Windows,iPhone and Blackberry apps as well.You can try this if you want to get an initial boost of downloads.

This will not only help you promote your company but will help you to get more work for Android app development. Take care of branding and on your page, add a section for screenshots and videos, which will help other bloggers and users to understand about your app.

6 Ways to Promote Your Mobile Game

Developing a game for any platform can be relatively easy these days, with the tricky part of a successful launch coming after development and release: marketing your game. The promotion of the app is critical to get right, and can be incredibly difficult to nail down for many app developers.

Before launching your mobile gaming app, make sure you have a solid android app promotion strategy in place in order to make your launch as effective as possible. Below are six effective ways to market your mobile game to help you reach your target audience.

1. Give your app a home on the Web.

Designing informative, beautiful landing pages are critical for both websites and apps, and giving your app a home on the Web is an important part of your app marketing campaign. You can use a landing page to reach potential customers in a location outside of the app stores as the webpage and download pages are independently geared toward specific audiences experiencing them in different environments, although they are connected by one main goal: to install the app.

In order to create a landing page, it is important to set your marketing goals for the gaming app prior to creating the website content. Your landing page should be able to help you turn up the volume on generating leads, collecting demographic information about your target audience, understanding potential customer engagement, providing fuel for additional marketing channels, and offering insights into the effectiveness of your marketing strategies.

When you’re designing a landing page for your mobile gaming app, keep traditional website design in mind. A few key components of an effective landing page include:

• Gripping headlines
• Relevant keywords
• Easily accessible social sharing buttons
• Beautiful images
• Smartly placed CTAs

2. Ask for feedback and reviews to gain better insight.

The customers of today have become more aware of the vast amount of options available when it comes to gaming apps. In order to make a choice, many people rely on ratings and reviews by other customers. As an app marketer, why not use these ratings and android reviews to your advantage rather than letting your customers speak about their experience with your game without your participation?

In order to make changes to optimize your app’s experience based on customers’ feedback and reviews, try to understand why they request the things they request, and improve your app accordingly. The more you truly listen to your customers and put their requests first, the happier your customers will be, and the better your android ratings will become.

3. Create forums for customers to discuss your mobile game.

A forum can be created for your app in order to help your customers build trust by meeting other players and interacting with the game developers. Your forum is sure to receive both positive and negative comments overtime, but it’s better to engage with customers in a place that feels like a common meeting ground rather than to not engage with them at all, or until it’s too late and they’ve already uninstalled your app. Negative discussions may seem disappointing at first, but there’s a huge opportunity in them to listen to your customers and to improve your app to better please them.

Customer support is another important area that cannot be neglected. It is necessary to help the customers experience your app in the best way possible, and is one of the most important steps to take when marketing your mobile game.

4. Be social with your Game.

Social media marketing has become a proven strategy to gather customers’ attention. It is always recommended to implement social media into your mobile game’s launch campaign as a way to better connect with your customers and to drum up excitement, and even to integrate social media into your app so that your customers can share their gaming achievements. This will make your customers more comfortable around your mobile game and they will also build trust in the game through connecting with their personal networks.

You can also post the details of your mobile game on various social media channels in order to gather instant recognition for the game, and to extend your fan base in a location outside of the app. Connecting with your fans and customers on the social channels they already partake in can do wonders for word-of-mouth marketing around your app.

There are many different social media channels to choose from, and not all of them will work best for you. Be thoughtful around which channels to start with first based on the type of customers you’d like to target, and also allow their feedback to alter your strategy as your mobile game grows.

5. Partner with other global names in mobile.

Partnering with a leading mobile game’s developers or owners is a great way to not only learn about the app launching process, but to help expand the network of potential customers who may be interested in downloading your mobile game. The major advantage a partnership like this can bring to the table is that they have prior experience in grabbing the attention of a global audience and know they can help you improve your marketing strategies for better customer engagement.

A solid partnership includes allowing two-way access to existing communities and networks, so try to partner with a game that compliments your game rather than one that directly competes with it. Leveraging a partnership network will open up a whole new segment of potential customers you may not have been able to reach on your own, so choose wisely.

6. Share video previews of your game.

Videos are a great alternative to text-based descriptions of your game. You can share your videos across many different video sharing platforms, including YouTube, Daily Motion, Vimeo, and others to expand its views as far as possible. Advertising on these platforms has emerged as one of the fastest ways to promote new gaming apps as it gives potential customers a sneak peek into what they’ll experience in installing your app.

You can also share your video content across the above mentioned social channels and with many other distribution channels that could potentially lead to new customers. Video content is a wonderful way to quickly highlight the best pieces of your mobile game, so be sure to put quite a bit of thought into laying your video concept out before creating the content.

How to Effectively Promote Android Apps

Promote Android Apps for Free

Let’s get started: How to promote Android apps in the most effective way without paying any money for it?

You can choose between many services that are ready to boost your app’s visibility. Let us show you steps you can take by yourself first.

There are several things you can do to promote your Android app’s discoverability. Since they are for free it is the perfect solution for a tight budget.

ASO on Google Play

To give your app the best ranking possible, the first thing you can do within your Android app promotion strategy is optimizing its page on the Play Store.

Nobody knows how Google’s algorithm works in detail. But be sure: The information on your app’s Play Store page is one of the most important factors, so arrange it right.

App Name

This is where ASO to promote Android apps starts:

The app name is the textual flagship of your mobile app and the place you have to combine creativity, function(s) and keywords – all in one title with 30 characters.

App Description

In the app description, you’re also limited by a maximum of possible characters (4.000). Set your focus on the first 167 characters to promote your Android app because they will always be displayed.

The description contains all the information about your app that is necessary for the user. If you can make it attractive, users might want to take a closer look at your app.

You should make sure to use your keywords no more than 5 times in the description. Google will filter them out for keyword searches.

Keywords

Relevance, competition and search volume – these are the elements that will count for the correct choice of your app store keywords when promoting Android apps.

App Icon

App name and app icon: These two things are the main focus of attention when mobile users first check out new apps.

When you create the app icon, it needs to be consistent with your app’s design. Otherwise, it will have a negative effect on your Android promotion.

You can take a look at competitive apps in your app category to catch some ideas.

Screenshot & Feature Graphics

Mobile users have access to the so-called feature graphic, which is the small picture at the top of the page. It is a plain yet expressive picture, containing app name or icon only. Make sure not to forget it when you promote Android apps.

Potential users always want to see what your app can do before downloading it. With screenshots, you can perfectly show them features, feelings and use of your Android app.

Video

People love videos, so you can take advantage of it when you promote Android apps and create a short clip. Demonstrate what your app can do and why users should download this app.

Your Channels for Your App

Now that your Play Store page is perfectly curated, you can get down to all the other channels. Spread the word and promote your Android app wherever possible.

Social Media

The perfect place to let your app circulate around the worldwide web is social media. Everybody knows about social media outlets and, for example, with an average of 1.15 billon active mobile Facebook users in December 2016 (as stated in the Facebook newsroom), there is quite a big potential for attracting new users in there.

You can take the chance and register your mobile app on the main channels and share

• a post (Facebook),
• a tweet (Twitter),
• a picture (Instagram) or
• a short video (Snapchat)

with your target audience. Check out this article about the perfect app promotion with social media.

App Website

Users don’t want and need every single detail on the Play Store page. However, if you create a landing page for your app, users can take some time and take in all the information about your mobile app, your company and all other channels.

You will convey way more reliability by presenting a well-designed website for your Android app promotion and your company. Bear in mind to make it suitable for mobile devices, too.

External Websites, Forums and Blogs

Another step you should definitely take when working on Android app promotion is publishing it on other websites than your own and in hopes of making it go viral.

There are many review websites where mobile apps are rated and tested (just like nearly every product nowadays). Users might take a look around and search for certain app categories or even app names.

When you are listed on such websites, you can increase your app’s discoverability. The good thing is: There are app review sites where you don’t have to pay for such a service. All you need to do is register your app or contact the website admin. You can very easily promote Android apps this way.

In forums, like-minded people chat, discuss and share information about their favorite interests. Mobile technology lovers could be interested in your app, so you should definitely take the chance to register as a user and examine potential forums. Maybe you will find some to promote your Android app.

Another idea to promote Android apps are blogs. You can either create your own and give users insight on your app, news, updates, and so on.

Furthermore, you can contact bloggers to give a word about your app. If you can convince them of your app idea, they will show it to their audience.

Paid Promotion to Promote Android Apps

The afore-mentioned strategies already represent a great start to promote Android apps and android reviews Is there more you can do to give your app a real kick? Yes, there are plenty of promotion services you can choose from if you invest some money.

Ask an Ad Agency

Many steps to promote Android apps can be taken by professionals in this business. Ad agencies have access to a widespread network they perform in and work with.

Furthermore, they collaborate with various people and channels on different media to offer the best adjusted service to promote Android apps.

16 Simple Ways To Promote Your Mobile Apps

So you’ve finally built your mobile app and are ready to introduce it to the world? Congratulations. But unless you market your app to your target audience, it will get lost in the sea of other apps out there.

I'd like to share a compilation of the android app promotion. This list is in no specific order, so you should pick the ideas that most appeal to you, and that you think will best fit into your existing marketing plan. Start with a handful—or even just one—and test what works for you and what doesn't:

1. Define your landing page. Make a simple and clear introduction of your app—one sentence should suffice. Get inspiration from Tinder, which is one of the best example out there right now.

2. Start a blog. Regular updates on a topic that focuses on your core service makes you a niche expert, and perhaps worth downloading!

3. Use social media. But do it wisely; too many people think copy and pasting a link is enough. Engage your audience. Be interesting. Tease. Intrigue. Make yourself click-worthy and share-worthy. Be creative about your intro text. Mashable does this very well.

4. Use teasers. Create a teaser landing page before the app launches, and collect beta subscribers via an email submission field.

5. Create a video intro to your app. This is something you should be careful with. Creating a video for your app should only be an option if you have proven your app’s concept, you’ve gained some traction, and you’re sure that you have a winner. You wouldn’t want to spend a lot of money to produce a video for an app that has changed three times since it launched. If you feel ready for this step, check out Sandwich Video for inspiration.

6. Pitch tech blogs. This is a tough one. While you think you’ve got the most awesome app launching tomorrow, others might be less impressed. Don’t despair. Make a list of contacts, email them your perfect pitch, and hope for the best. Note: Do not stalk these editors, they get tons of pitches regularly and if they're interested, they'll contact you.

7. Ask for app reviews. Besides the big tech blogs, there are tons of app review sites. I run one of them, Mevvy, but there’s tons more. Here is a list of the best app review websites, but don’t stop digging for more. Even though you want the whole world to know about your app, try to stay relevant.

8. Contact writers in the niche. This is one of the most effective techniques out there. If you find people who care to write about [insert your niche here], then they might want to write about your awesome solution, too! Again, don’t be pushy—you don't want to burn bridges with influential writers.

9. Use Disqus or other content discovery tools. Remember that blog I mentioned earlier? Be sure to plug in your Disqus channel. It helps tremendously in getting the word out, and drives traffic back to your blog or website!

10. Contribute to the online conversation. If you read news and articles on other websites, and the site uses Disqus, leave a non-self-promotional but valuable comment. This way you’re building your expert level on multiple ends.

11. Create and share interesting infographics. Use a tool like Vizualize.me to create an infographic, and then share it with writers, bloggers, and via social media.

12. Apply for app awards. There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. Research these contests online and apply to those you think you're a good contender for.

13. Talk to one user at a time. This is extremely crucial. In the beginning your primary goal should be user retention rather than user acquisition. If you manage to form a small group of users that provide essential feedback to help you validate your app’s purpose, and get them to remain loyal, then you’ve got the biggest hurdle behind you. In general, no matter what stage you are at, seek a direct conversation with a user. Ask them questions, listen to their critiques, offer help, make them happy. There is nothing better than word-of-mouth marketing.

14. Offer a helping hand. Not everything you do has to lead back to an app-download button. Find users who have a problem you can help with, offer advice, and become a little hero—the downloads will roll in later as a thank you!

15. Clearly define the problem your app solves. Make it a statement and use that to identify your target customers. Market your app to those people first.

16. There are many websites for android promotion, you can easily promote your app/game in very cheap rates, or buy android reviews.

5 Ways to Promote Your App

Website

You need an online presence for your app. Why? Legitimacy. People want to know your app is the real-deal, and that you’re truly invested in it as a business. For enterprise brands, your app needs to be prominently featured across your site. It shouldn’t be an afterthought or a small logo on the footer. Instead, it should have a presence throughout, wherever it makes sense to. A good example of a brand doing this well?

Social Media

Social media is pretty much a must for android app promotion. There are two ways to connect with your audience via social- paid and organic. Below is a quick breakdown of both:

• ORGANIC - android promotion on social media comes in the simple form of having a presence; e.g. a Facebook page, and Twitter and Instagram profiles. Create accounts and start following people within your target audience and industry. Don't spam people by being overly promotional. Instead, try to connect with your audience in a meaningful way by posting about the things they care about and joining in on the conversation. For example, GrubHub's Instagram account is full of vibrant, mouth-watering culinary photos their foodie audience devours:

PAID

According to a 2016 report by Kenshoo, mobile app ad click-through rates (CTRs) went up 32% YoY, while the inverse happened to CPC (cost per click), which decreased by 33%. Putting a bit of money behind your app promotion will boost your discoverability and get more people flocking to your app. Because of their broad audiences and ability to segment, Facebook and Instagram are very effective advertisement platforms for mobile apps. And since Facebook owns Instagram, they make it incredibly easy to places app install ads on both.

Public Relation

They say there’s no such thing as bad press unless of course your press is non-existent. Media and influencer mentions go a long way in terms of creating buzz and credibility. There are many ways to go about doing this, but below are just a few to consider:

• Press release
• Host a launch party and invite the local media and tech industry
• Interviews with local newspapers and tech bloggers
• Guest blogging

App Store Optimization

App Store optimization, or ASO, is the SEO of the mobile app world. It’s imperative for discoverability in an oversaturated market. So how do you accomplish solid ASO? Pay attention to the following:

• App name - Is it unique?
• Keywords -Include relevant keywords but be careful not to ‘keyword stuff’
• Description - Does your description clearly articulate your app’s value and is it frequently updated with app update descriptions and release notes?
• Screenshots/Video - Do you have 2-3 feature screenshots or a video tutorial outlining core app highlights?
• Ratings - Do you have positive android reviews?