Best Way To Promote An Android App Without Using Paid Ads

Contrary to popular belief, the core of the success for the app lies in marketing rather than the design or development of the app. A very simple (but well made) app that is cheap to make, but well marketed, could provide better return on investment than a more extensive (and expensive) app that has just been added to the Market.

Android app promotion requires a multi-faceted approach that is coordinated and coherent. You have to create a great app and consistently promote it through as many channels as possible for a shot at success in the app store ecosystem.

App marketing is an activity that starts even before the real marketing for the app could start. Right at the planning stage, one needs to get in the shoes of a marketer. In this paper we are going to cover the various opportunities for marketing that app developers can use and increase their roi

The Pre-Development Stage

The pre-development stage is the base from where you start your journey. It is said that well begun is half –done.

1] IDEA

The first step we need is an idea that inspires us. If you yourself don’t have a strong belief of the idea, how would you spread the enthusiasm to other?

Think Novel and Think differently.

When one idea has already become successful, there is minimal chance that a clone too will repeat the success. Nobility, innovativeness and solutions to an existing problem have the best chances to succeed. Hence you should make sure that your app either solves an existing problem or if the problem has already been solved then provide an intuitive or unique solution.

2] RIGHT ECOSYSTEM

Each actor who is part of your app development process- developer, designer and even the sales team need to be chosen with due diligence. Don’t wait until the last minute to find a developer. Start early and take our time to find the right person or firm. Otherwise it will cost you. Figuratively and literally.

3] DESIGN

Create a wow app, Everything else will fall into place. The war of apps is
fought on user experience. Make sure that you are well prepared. Develop a small but solid app and launch it. Gather feedback. Once you know what the audience liked and yearn for, plan for phase 2 accordingly. When you focus on brilliant design, your product becomes your marketing.

Online Marketing Techniques

Android promotion Online Marketing can help you reach to audience worldwide. With upto 100% of your target audience spending most of the time surfing the internet, an online presence and availability is a must have.

1] WEBSITE

The main reason to have a website is to provide an easy way for the users to find you, learn about you and research about you. Even today, people search more on the web than on the phone. There is a chance that people will hear your app name and then Google it. Here they need to land on a page that makes them feel comfortable and create confidence to download and try the app. Remember you don't need a giant website for your business, just a simple site that tells about you, your plans and how android reviews works.

2] VIRAL VIDEOS

A successful viral video can help brands engage with consumers on a much larger scale than a TV ad, and is much cheaper to produce.Once the video is shared among hundreds and thousands of people, it becomes “viral”. Viral videos are a great way of getting away from the interruption of pushing messages at people and instead using entertainment and an emotional connection to encourage consumers to pull your message to them.

3] BLOGGING

Blogging about your app is an efficient and effective way to enhance your profile. The blog should usually describe the overall experience behind creating the app and the enhancements you wish to
do. It’s a way to communicate your ideas to your customers and engage them in your business. The followers on your blog are the ready market to reach out.

Promote Android Apps for Free

Promote Android Apps for Free

Let’s get started: How to promote Android apps in the most effective way without paying any money for it? You can choose between many services that are ready to boost your app’s visibility. Let us show you steps you can take by yourself first.

There are several things you can do to promote your Android app’s discoverability. Since they are for free it is the perfect solution for a tight budget.

ASO on Google Play

To give your app the best ranking possible, the first thing you can do within your Android app promotion strategy is optimizing its page on the Play Store.
Nobody knows how Google’s algorithm works in detail. But be sure: The information on your app’s Play Store page is one of the most important factors, so arrange it right.

App Name

This is where ASO to promote Android apps starts:
The app name is the textual flagship of your mobile app and the place you have to combine creativity, function(s) and keywords – all in one title with 30 characters.

App Description

In the app description, you’re also limited by a maximum of possible characters (4.000). Set your focus on the first 167 characters to promote your Android app because they will always be displayed.
The description contains all the information about your app that is necessary for the user. If you can make it attractive, users might want to take a closer look at your app.
You should make sure to use your keywords no more than 5 times in the description. Google will filter them out for keyword searches.

Keywords

Relevance, competition and search volume – these are the elements that will count for the correct choice of your app store keywords when promoting Android apps.

App Icon

App name and app icon: These two things are the main focus of attention when mobile users first check out new apps. When you create the app icon, it needs to be consistent with your app’s design. Otherwise, it will have a negative effect on your android app promotion.
You can take a look at competitive apps in your app category to catch some ideas.

Screenshot & Feature Graphics

Mobile users have access to the so-called feature graphic, which is the small picture at the top of the page. It is a plain yet expressive picture, containing app name or icon only. Make sure not to forget it when android promotion. Potential users always want to see what your app can do before downloading it. With screenshots, you can perfectly show them features, feelings and use of your Android app.
Video
People love videos, so you can take advantage of it when you promote Android apps and create a short clip. Demonstrate what your app can do and why users should download this app.

Social Media

The perfect place to let your app circulate around the worldwide web is social media. Everybody knows about social media outlets and, for example, with an average of 1.15 billon active mobile Facebook users in December 2016 (as stated in the Facebook newsroom), there is quite a big potential for attracting new users in there. You can take the chance and register your mobile app on the main channels and share

• a post (Facebook),
• a tweet (Twitter),
• a picture (Instagram) or
• a short video (Snapchat)

with your target audience. Check out this article about the perfect app promotion with social media.

Paid Promotion to Promote Android Apps

The afore-mentioned strategies already represent a great start to promote Android apps.

Is there more you can do to give your app a real kick? Yes, there are plenty of promotion services you can choose from if you invest some money. there are many websites to buy android installs, ratings and reviews