How to Effectively Promote Android Apps

Promote Android Apps for Free

Let’s get started: How to promote Android apps in the most effective way without paying any money for it?

You can choose between many services that are ready to boost your app’s visibility. Let us show you steps you can take by yourself first.

There are several things you can do to promote your Android app’s discoverability. Since they are for free it is the perfect solution for a tight budget.

ASO on Google Play

To give your app the best ranking possible, the first thing you can do within your Android app promotion strategy is optimizing its page on the Play Store.

Nobody knows how Google’s algorithm works in detail. But be sure: The information on your app’s Play Store page is one of the most important factors, so arrange it right.

App Name

This is where ASO to promote Android apps starts:

The app name is the textual flagship of your mobile app and the place you have to combine creativity, function(s) and keywords – all in one title with 30 characters.

App Description

In the app description, you’re also limited by a maximum of possible characters (4.000). Set your focus on the first 167 characters to promote your Android app because they will always be displayed.

The description contains all the information about your app that is necessary for the user. If you can make it attractive, users might want to take a closer look at your app.

You should make sure to use your keywords no more than 5 times in the description. Google will filter them out for keyword searches.

Keywords

Relevance, competition and search volume – these are the elements that will count for the correct choice of your app store keywords when promoting Android apps.

App Icon

App name and app icon: These two things are the main focus of attention when mobile users first check out new apps.

When you create the app icon, it needs to be consistent with your app’s design. Otherwise, it will have a negative effect on your Android promotion.

You can take a look at competitive apps in your app category to catch some ideas.

Screenshot & Feature Graphics

Mobile users have access to the so-called feature graphic, which is the small picture at the top of the page. It is a plain yet expressive picture, containing app name or icon only. Make sure not to forget it when you promote Android apps.

Potential users always want to see what your app can do before downloading it. With screenshots, you can perfectly show them features, feelings and use of your Android app.

Video

People love videos, so you can take advantage of it when you promote Android apps and create a short clip. Demonstrate what your app can do and why users should download this app.

Your Channels for Your App

Now that your Play Store page is perfectly curated, you can get down to all the other channels. Spread the word and promote your Android app wherever possible.

Social Media

The perfect place to let your app circulate around the worldwide web is social media. Everybody knows about social media outlets and, for example, with an average of 1.15 billon active mobile Facebook users in December 2016 (as stated in the Facebook newsroom), there is quite a big potential for attracting new users in there.

You can take the chance and register your mobile app on the main channels and share

• a post (Facebook),
• a tweet (Twitter),
• a picture (Instagram) or
• a short video (Snapchat)

with your target audience. Check out this article about the perfect app promotion with social media.

App Website

Users don’t want and need every single detail on the Play Store page. However, if you create a landing page for your app, users can take some time and take in all the information about your mobile app, your company and all other channels.

You will convey way more reliability by presenting a well-designed website for your Android app promotion and your company. Bear in mind to make it suitable for mobile devices, too.

External Websites, Forums and Blogs

Another step you should definitely take when working on Android app promotion is publishing it on other websites than your own and in hopes of making it go viral.

There are many review websites where mobile apps are rated and tested (just like nearly every product nowadays). Users might take a look around and search for certain app categories or even app names.

When you are listed on such websites, you can increase your app’s discoverability. The good thing is: There are app review sites where you don’t have to pay for such a service. All you need to do is register your app or contact the website admin. You can very easily promote Android apps this way.

In forums, like-minded people chat, discuss and share information about their favorite interests. Mobile technology lovers could be interested in your app, so you should definitely take the chance to register as a user and examine potential forums. Maybe you will find some to promote your Android app.

Another idea to promote Android apps are blogs. You can either create your own and give users insight on your app, news, updates, and so on.

Furthermore, you can contact bloggers to give a word about your app. If you can convince them of your app idea, they will show it to their audience.

Paid Promotion to Promote Android Apps

The afore-mentioned strategies already represent a great start to promote Android apps and android reviews Is there more you can do to give your app a real kick? Yes, there are plenty of promotion services you can choose from if you invest some money.

Ask an Ad Agency

Many steps to promote Android apps can be taken by professionals in this business. Ad agencies have access to a widespread network they perform in and work with.

Furthermore, they collaborate with various people and channels on different media to offer the best adjusted service to promote Android apps.

16 Simple Ways To Promote Your Mobile Apps

So you’ve finally built your mobile app and are ready to introduce it to the world? Congratulations. But unless you market your app to your target audience, it will get lost in the sea of other apps out there.

I'd like to share a compilation of the android app promotion. This list is in no specific order, so you should pick the ideas that most appeal to you, and that you think will best fit into your existing marketing plan. Start with a handful—or even just one—and test what works for you and what doesn't:

1. Define your landing page. Make a simple and clear introduction of your app—one sentence should suffice. Get inspiration from Tinder, which is one of the best example out there right now.

2. Start a blog. Regular updates on a topic that focuses on your core service makes you a niche expert, and perhaps worth downloading!

3. Use social media. But do it wisely; too many people think copy and pasting a link is enough. Engage your audience. Be interesting. Tease. Intrigue. Make yourself click-worthy and share-worthy. Be creative about your intro text. Mashable does this very well.

4. Use teasers. Create a teaser landing page before the app launches, and collect beta subscribers via an email submission field.

5. Create a video intro to your app. This is something you should be careful with. Creating a video for your app should only be an option if you have proven your app’s concept, you’ve gained some traction, and you’re sure that you have a winner. You wouldn’t want to spend a lot of money to produce a video for an app that has changed three times since it launched. If you feel ready for this step, check out Sandwich Video for inspiration.

6. Pitch tech blogs. This is a tough one. While you think you’ve got the most awesome app launching tomorrow, others might be less impressed. Don’t despair. Make a list of contacts, email them your perfect pitch, and hope for the best. Note: Do not stalk these editors, they get tons of pitches regularly and if they're interested, they'll contact you.

7. Ask for app reviews. Besides the big tech blogs, there are tons of app review sites. I run one of them, Mevvy, but there’s tons more. Here is a list of the best app review websites, but don’t stop digging for more. Even though you want the whole world to know about your app, try to stay relevant.

8. Contact writers in the niche. This is one of the most effective techniques out there. If you find people who care to write about [insert your niche here], then they might want to write about your awesome solution, too! Again, don’t be pushy—you don't want to burn bridges with influential writers.

9. Use Disqus or other content discovery tools. Remember that blog I mentioned earlier? Be sure to plug in your Disqus channel. It helps tremendously in getting the word out, and drives traffic back to your blog or website!

10. Contribute to the online conversation. If you read news and articles on other websites, and the site uses Disqus, leave a non-self-promotional but valuable comment. This way you’re building your expert level on multiple ends.

11. Create and share interesting infographics. Use a tool like Vizualize.me to create an infographic, and then share it with writers, bloggers, and via social media.

12. Apply for app awards. There are tons of organizations that give prizes to new, innovative applications for their functionality, design, and so on. Research these contests online and apply to those you think you're a good contender for.

13. Talk to one user at a time. This is extremely crucial. In the beginning your primary goal should be user retention rather than user acquisition. If you manage to form a small group of users that provide essential feedback to help you validate your app’s purpose, and get them to remain loyal, then you’ve got the biggest hurdle behind you. In general, no matter what stage you are at, seek a direct conversation with a user. Ask them questions, listen to their critiques, offer help, make them happy. There is nothing better than word-of-mouth marketing.

14. Offer a helping hand. Not everything you do has to lead back to an app-download button. Find users who have a problem you can help with, offer advice, and become a little hero—the downloads will roll in later as a thank you!

15. Clearly define the problem your app solves. Make it a statement and use that to identify your target customers. Market your app to those people first.

16. There are many websites for android promotion, you can easily promote your app/game in very cheap rates, or buy android reviews.