Android phones currently rank first in terms of smartphone
operating systems and cover more than half the smartphones numbers around the
world. So building apps for the Android phones is a safe bet to make the
profit. Although people do prefer free apps than paid ones in the android play
market, if your app has the factor that makes it more productive and attractive
than other competitors, then it will surely sell.
Now the major problem with Android developers are they are techies
and not a marketer. In order to android app promotion and to
find the people to talk about their product is not a piece of cake. Well, here
I’m sharing some of the working tips which you can utilize and create a buzz
about your latest app developed by you. Always remember, your app should be
rock-solid, and best marketing of any product comes with the word to
mouth marketing.
Tips for Developers to promote Android app:
I always recommend app developer to create a landing page for your
app. Yes, your app will be listed in the app store but it’s always a good idea
to have a custom landing page for your app. This will not only help you promote
your company but will help you to get more work for Android app development.
Take care of branding and on your page, add a section for screenshots and
videos, which will help other bloggers and users to understand about your app.
Developing such product landing page on WordPress doesn’t cost a lot, and you
can grab My app theme from Elegant theme which is perfect for a mobile app
landing page.
1) Offer App install using Facebook ads:
The best way to get a lot of installs is using paid medium such as
Facebook ads. Facebook offers advertising for app (Both Android & iOS), and
you can target users based on various factors such as age, location, mobile OS
and many more. If you have an email list, you can use that to target your ad to
a particular list. Head over to Create Facebook Ads page & get
started.
2) Finish and Optimize your App:
But before you submit your Android app to the market,
keep in mind that the application has to be fully complete and should have a
good interface. Never make a mistake of submitting a partial app. Submitting a
partial app will lower your users ratings and will blow your
plan permanently. Also it is known that google’s play market algorithm
will take your app higher if the users rate well in the initial stage. That’s
one of the tricks to improve your download count.
3. Submit to Multiple store:
Do you know there are multiple store to submit your Android app.
Google play store is the most popular, but there are many others such as Amazon
app store, which is good too. Here I’m listing down some of the popular app
stores where you can submit your Android app. You don’t have to build your app
from scratch, just marketing graphics size to match to typical store.
·
https://developer.amazon.com/welcome.html
·
http://www.appbrain.com/info/addapp
·
http://slideme.org/developers
·
http://developer.getjar.mobi/
·
http://developer.mobogenie.com/docs/submit.htm
4.Make a Freemium app
This has been the best way to get people to download premium apps.
The free apps get the user base and then it will tend the user in buying
add-ons or the full version if he likes it. Or you can simply launch a free app
with ad and promote an add free with some advance feature in your premium
version. You can also consider launching your app for free for first two weeks
to increase the user base and later on you can upgrade the price. This
marketing and promotion strategy works most of the time and for most of the
apps I know of.
4.Promoting through Reviews
Nobody will buy your app unless you promote it. Hence marketing
the Android app is as important as building one. The best method to market your
app from my experience is through content and reviews. There are few review
sites that offer paid reviews. For paid option If you’re targeting specific to
android market, you can try few like https://android-app-promotion.com/ or
any service depending on your budget.
Few options:
·
AndroidCentral(Free,
But Difficult)
·
AndroidPolice(Paid)
·
Appbrain.com(Paid)
5. Promoting through free content
But there are services that offer free publicity like MobileStartupz.com.
It’s a startup voting community that ranks apps submitted
every month end. If your app idea is good, then it might even be on the site
front page for a month if it gets enough votes. The site is also a good option
if you have the same app for different operating systems because they accept
Windows,iPhone and Blackberry apps as well.You can try this if you want to get
an initial boost of downloads.
6.Promote on YouTube
Make a couple of YouTube videos
showing how the app can be useful to people or entertain them. Try to make the
video using a better clarity and understanding which is also worth sharing.
More over, when you are going to drop a Pitch Email to any bloggers for review
of your app, make sure to send him your video link. This will help a blogger
understand your product better and will help them to write better app reviews.
More over, most of the time you will see your videos will be embedded along
with review article, which will help in creating more awareness.
7.Get a gorgeous icon
Have you ever downloaded an app with no icon or no icon. Well
according to the app market, people download apps on large based on their
icons. Crappy icons blow your app to the bottom and will indicate an unfinished
or poorly made app. Optimize and beautify your icons.
8. Use social media
Social media can be useful sometimes. Submit your app to social
media like Stumble upon,Reddit, etc. and if your app deserves some
attention, then you might be in for some better downloads. Don’t forget to
submit to the Reddit Android section here Android Reddit.
9. Press-release:
I have very limited information regarding Press-release promotion.
Though, if you manage to get into one of those PR agency, who sends out the
newsletter to Techies and Bloggers about latest Android apps, getting into one
such list is going to be very beneficial.
10. Advertise about your App:
If you have developed a paid app, it’s always a wise idea to keep
a budget for advertising too. Create a landing page for your app and put advertisement
banner on popular Android niche blogs. Though, if budget is a constraint, you
can always go ahead and take the route of Guest blogging and
do a soft promotion of your app. For buying advertisements, you can directly
contact the bloggers and web masters or you can simply go to Buysellads
marketplace and find niche blogs.
